SEO AUDIT FOR
CREATIVE FREELANCER
WHO IS OUR SEO SERVICES FOR?
Our SEO services are tailored-made for SPECIALITY PROFESSIONAL PHOTOGRAPHERS AND BOUTIQUE STUDIO OWNERS, who focus on Weddings, Boudoir, Family, Maternity, Portraits, Food, Corporate, Pets, Aerial, etc… In order to achieve great success, we have decided to mainly target local / regional rankings. We believe that they deliver the best bangs for bucks and they currently make the most sense for a thriving business. We can also target international search engines (for destination weddings for example) at an additional cost.
In order to be fully dedicated to our clients, we only accept a very limited number of new projects per year. Being independent workers ourselves for more than 10 years, we understand the day-to-day challenges of running a small business and the constant need to acquire new clients. A monthly report will be sent to show you the progress and we will also set up review calls to monitor the optimization. Considering the long-term nature of SEO, our services require a 12-month commitment. REGISTER TO OUR WAITING LIST NOW!
FOCUS ON SHOOTING,
TAKE THE SEO BURDEN OFF YOUR SHOULDERS.
GROWING YOUR BUSINESS,
AND SPENDING TIME WITH YOUR FAMILY.
SEO for photographers – or for any creative business that relies on an online presence – is a crucial topic, and one that needs to be taken seriously. It can be an area of marketing that many freelancers or studio owners shy away from, through fear that they could make a mistake.
Search Engine Optimization is the activity that is used by businesses across the world to boost their search engine ranking. Major search engines such as Google, Bing and Yahoo, rank websites and their pages, taking into account what the search engine deems is more relevant to the user’s search query in the search bar. For photographers — and especially in the competitive world of wedding photography — this is usually one of the top factor to attract new clients.
SEO is not a paid form of advertising. It is an organic form of marketing that not only increases the quantity but also the quality of the traffic that visits your website. It aims to show your website to users who will find it relevant. Analyzing and understanding your clients’ search intent is the first step to success.
For photographers, we are usually looking at the type of photography associated with a city or a region. Let’s use the example of a bride looking for a wedding photographer – she types ‘wedding photographer New York City’ into Google, and naturally clicks on the top ranking result. You want your business to be the top ranking result – or as near to the top of the page as possible.
IMPROVE YOUR GOOGLE RANKING
Right now, reaching new clients is more important than ever before. During this time of crisis, businesses (especially services) all over the world are struggling, which is why you should be taking all aspects of your business’s marketing efforts, including your SEO, as seriously as possible. A key aspect of doing so is understanding your main market, and using this to identify the key words and phrases that you need your business to rank for in Google.
When a website ranks highly in Google, the better the chance that your site will outrank your key competitors, which simply means that you will receive more leads.
REGIONAL SEO FOR SPECIALITY PHOTOGRAPHER: BOUDOIR, WEDDING, FAMILY, CORPORATE, FOOD, AERIAL, ETC…
Old effective SEO strategy was focused on single keywords. Google became smarter and it is now looking for topics. Relevant search terms that relate to your business and are things that potential customers may choose to search, such as ‘wedding photographer near me’ or ‘Indian wedding photographer’. By getting your business’s keywords right, it will make all the difference between SEO success and failure.
The good news is that when it comes to researching keywords, it’s easier than you might think. There are lots of online keyword search tools that you can utilize to make the process of sourcing the right words and phrases simpler and more effective. Remember, you’re trying to beat your competitors with your key terms.
As part of the process of improving your Google search ranking, you need to perform an SEO audit of your website. By doing so, you will gain a more in-depth knowledge of what areas of your site may require improvement. What should an SEO audit include: Check your visibility on Google, Analyze your urls and meta descriptions (On-Page SEO), Analyze your titles and headings (On-Page SEO), Check your website rankings, Analyze your incoming links (Off-Page SEO), Check your spam score
SEO COMPANY FOR PHOTOGRAPHERS — WORDPRESS OPTIMIZATION FOR CREATIVE FREELANCERS AND SMALL BUSINESSES
For “new SEO”, high-quality content is king. People used to think that when it came to SEO copy, it was just a case of writing a blog post and stuffing it full of relevant keywords. However, this kind of behaviour will get your site blacklisted by Google. Instead, when you create SEO-friendly content, you need to carefully research your keywords and phrases, and ensure that the content created is relevant to the topic, interesting, and non-spammy. Whatever you do, don’t keyword stuff your content, your site will end up being penalized as a result.
Another crucial aspect of “new SEO” is link building. When it comes to creating SEO-friendly content, link building is a key aspect. Link building is where relevant links are naturally integrated into content to look organic, when actually they have been strategically placed within the content to impact its search engine visibility. For example, let’s say that a wedding photographer wants to get backlinks to their website from other high ranking, relevant websites to help boost their SEO.
Remember, when it comes to backlinking, it’s about quality not quantity. Having 100 backlinks from low domain ranking websites would not be anywhere near as beneficial as having five backlinks from five high domain ranking websites.
Dominate your Regional Market —
Ultimately, more bookings for your photography business.
Higher visibility means more organic traffic and more potential clients.
The truth is the SEO isn’t simple or straightforward because it is a marketing process that is changing constantly. Every month there is a new update or a slight change to get your head around. By utilizing SEO effectively, you can cut your marketing costs each year. You are also able to develop your online presence and community, as well as increasing your brand awareness. Of course, as your brand awareness develops and your business becomes more well-known, you will then be in a position to increase your rates and earn more as a result.
